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Finance for Non-Finance People

Your Numbers,
Finally Explained

Stop staring at confusing spreadsheets. Upload your financials and get a report that actually makes sense, written like a friend explaining over coffee.

Works with any accounting software No accounting knowledge required
Monthly Briefing November 2024

"Good month for sales, but you are spending faster than collecting. Cash will be tight in 6 weeks unless you chase overdue invoices."

Revenue $1.24M ▲ 12%
Profit $156K ▼ 5%
Cash $89K 6 weeks runway
Your 3 Actions This Week
1 Call Client A at XYZ Co - $52K overdue
2 Delay laptop purchase until January
3 Check why shipping costs jumped 23%

Sound Familiar?

"I do not understand my own financials"

Your accountant sends reports full of jargon. You nod along, pretending you get it. You see numbers but have no idea if they are healthy or a warning sign.

"Profitable on paper, but where is the cash?"

The P&L says you made money. Your bank account disagrees. Should you hire? Expand? You are guessing, not knowing.

Finance, Translated

Upload your data. Get clarity. Take action.

What You Get Now
Revenue: $1,245,892
COGS: $891,204
Gross Margin: 28.48%
EBITDA: $156,402
DSO: 47 days
Current Ratio: 1.2
"What does this even mean?"
What PlainFinancials Gives You

You made $156K profit, and that is good!

But your margins dropped 2% because supplier costs went up.

Cash is tight: you have 6 weeks of runway.

Customers take 47 days to pay you. That is too slow.

Action: Chase the $78K in overdue invoices this week.

"Now I know what to do!"

How It Works

1

Enter Your Numbers

Key in 5-6 figures from your P&L and balance sheet. Takes about 2 minutes.

2

We Analyze

We crunch the numbers, calculate key ratios, and identify what matters most for your business.

3

Get Your Report

A clear, simple briefing in plain English. What happened, why it matters, and what to do.

4

Take Action

Get 3 specific actions for this week. Share the report with partners or your accountant.

What You Get

Plain English Reports

Clear briefings that tell you exactly what is happening in your business, in words you understand.

3 Actions This Week

Not just "here is what happened", but specific actions you can take right now.

Health Indicators

Instant traffic-light view: Safe, Tight, or Danger. Know where you stand at a glance.

Cash Flow Forecast

See where your cash is heading over the next 3 months based on your payment patterns.

Industry Benchmarks

Compare your margins and ratios to typical businesses in your industry.

Share with Banks & Partners

Download a clean PDF summary to share with your bank, investors, or business partners.

Simple Pricing

Start free. Upgrade when you need more.

Free
$ 0

Try it out

  • 2 reports (lifetime)
  • Full financial analysis
  • Health indicators
  • Cash forecast
  • Industry benchmarks
  • No PDF download
  • 30-day history only
Get Started
Pro
$ 85 /month

For growing businesses

  • 20 reports per month
  • Full financial analysis
  • Health indicators
  • Cash forecast
  • Industry benchmarks
  • PDF downloads
  • 12-month history
  • Scenario analysis
  • Branded PDF reports
  • Team access (up to 5)
  • Priority support
Get Started

$850/year (save 2 months)

Need a human to walk you through it?

Book a 30-minute call with a chartered accountant who speaks plain English.

Why We Built This

Financial reports should inform decisions, not confuse them.

Most business owners are brilliant at what they do: running operations, serving customers, building products. But they never learned to read a balance sheet, and traditional financial reports were not designed for them.

PlainFinancials bridges the gap between accounting output and business decisions. We take the numbers your accountant produces and translate them into clear insights you can act on.

No jargon. No confusion. Just clarity.

Built for SMEs Works globally Multi-currency

Questions & Answers

No. Your accountant handles compliance: VAT filing, bookkeeping, etc. We translate their output into insights you can actually use. Think of us as the explanation layer between your accountant and your decision-making.

Just 5-6 figures: Revenue, Cost of Goods Sold, Operating Expenses, Net Profit, Cash in Bank, and Accounts Receivable. You can get these from your accountant's monthly report or your accounting software.

Absolutely. We use bank-level encryption, do not store your data longer than needed, and never share it with anyone. You can delete your data anytime.

The calculations are precise, using standard financial ratios and formulas. The insights are based on your actual numbers and industry benchmarks. For major business decisions, we always recommend consulting with your accountant.

Ready to Finally Understand Your Numbers?

Try PlainFinancials free. Get your first report in 2 minutes.

Analyze My Numbers

No signup required. No credit card. Just clarity.